Corporate and private donors would be able to put their names on buildings, rooms and outdoor features at the Dallas Police Department's future training academy under a fundraising plan the City Council is set to adopt Wednesday, Oct. 28.
The item, No. 25 on the council's consent agenda, would adopt a "Sponsorship Toolkit" for the Law Enforcement Training Center going up on the University of North Texas at Dallas campus and let the city manager sign naming and sponsorship agreements that follow its terms. The city attorney would have to approve each agreement as to form, according to the draft resolution.
What a name costs
The toolkit, attached to the agenda as Exhibit A, lays out a price list for naming rights across the campus. The top tier, naming the training center itself, is listed at $50 million. Other prices in the document include:
- Physical Training Pavilion: $30 million
- Basic Training Building, In-Service Training Building and In-Service Reality Based Training building: $10 million each
- Auditorium: $5 million
- 200-meter indoor track: $4 million
- Fitness rooms (three) and defensive tactics rooms (three): $1 million per listing
- Photovoltaic canopies, one listing for parking and one for buildings: $100,000 each
- Outdoor fitness stations: $50,000
The document says smaller spaces, including classrooms and training areas, start at $25,000. Anyone who gives a cumulative $1,000 or more would be listed on a permanent donor wall at the center.
One name is already spoken for
QuikTrip Corp. gave $10 million on June 17 for the naming rights to the Basic Training Building, the resolution states, and the money reached the project's fund at the Communities Foundation of Texas on June 24. The W.W. Caruth Jr. Foundation Fund at the same foundation has sent $7.5 million of a $10 million grant as of Sept. 3.
The resolution would extend the toolkit's sponsorship benefits to both donors and move the $17.5 million from the foundation into a city fund for the project.
